In the Spring Festival of 2023, the lively scene and warmth of “going home for the New Year” continue to heat up. China Unicom conducted data insights on this year’s Spring Festival holiday from the dimensions of network traffic distribution, traffic volume changes, international roaming user flow, and app activity. China Unicom’s big data monitoring shows that during the Spring Festival, 5G network traffic increased significantly, video app activity remained ahead, and high-quality network services went to thousands of households. The side reflects the strong recovery of people’s travel and flow during the Spring Festival, with greater development potential, stronger consumption momentum and greater economic vitality, showing that China’s economy is showing a new situation of “warm and peaceful” in its vitality.
Information and communication consumption upgrade accelerates 5G has become an important communication method for ordinary people
From the perspective of network traffic, the average daily traffic of 5G in the country increased by about 2022% year-on-year (year-on-year: compared with the 60 Spring Festival data, the following expression has the same meaning), and the traffic on Chinese New Year’s Eve day reached the highest value during the Spring Festival, an increase of more than 60% year-on-year. The significant increase in 5G traffic reflects that 5G is accelerating its integration into people’s daily lives and has become one of the important ways to drive new information consumption.
From the perspective of traffic volume data, the average daily traffic volume of 4G/5G in the country increased by about 24% year-on-year. Chinese New Year’s Eve traffic volume reached the highest value during the Spring Festival on that day, an increase of more than 45% year-on-year.
The actual number of video CRBT users exceeded 2 million, and the total number of video CRBT users playing during the Spring Festival exceeded 6 million per day, an increase of about 3% year-on-year.
The level of 5G network coverage in rural areas has been greatly improved, and the number of people returning to their hometowns has increased significantly
China Unicom accelerated the construction of 900MHz low-frequency networks, which effectively promoted the significant improvement of mobile network coverage in rural areas in China. During the Spring Festival, the average daily traffic ratio of 4G/5G in administrative villages across the country (fixed ratio: compared with the daily average data in December 2022, the meaning of the following expression is the same) increased by more than 12%; Compared with before the Spring Festival, the total number of administrative villages with a 13G/4G network traffic increase of more than 5% in the country exceeds 20,18, and the top 5 provinces are: Shandong, Hebei, Henan, Hunan, and Fujian.
Cross-regional and cross-border personnel travel accelerates recovery Personnel passenger flow has rebounded significantly
From the perspective of user data, the number of 5G network account opening users in the country increased by about 72% year-on-year; The top three provinces with the largest increase in the number of registered users during busy hours of the national 5G network are Henan, Anhui and Hebei, and the three provinces with the largest decrease in ratio are Guangdong, Zhejiang and Beijing. It reflects the trend of a large number of people flowing out of Beijing, Zhejiang and Guangzhou during the Spring Festival and returning to provinces with large populations.
The average daily number of international roaming users increased by about 20% year-on-year, among which Guangdong, Beijing and Shanghai had the largest number of outbound users, and the arrival places were mainly concentrated in Hong Kong, the United States, Macao, Taiwan, etc. International roaming users increased by more than 65% year-on-year, mainly from Hong Kong, the United States, Macao and Myanmar, and mainly concentrated in Guangdong, Yunnan and Fujian. The main reason is that under the dual influence of the optimization of epidemic policies and the Spring Festival holiday, the demand for cross-border personnel flow, visiting relatives and friends, and tourism has accelerated, which has greatly increased the flow of personnel and passengers.
Video App Activity Remains Leading Short video service traffic accounts for the highest proportion
From the perspective of the average daily traffic of mobile apps, video, instant messaging, browsing and downloading are the main types of data consuming applications. Among them, the top applications with average daily traffic are Douyin, Kuaishou, Tencent Video, Bilibili, and Watermelon Video. The average daily traffic of short videos is significantly higher than that of long videos.
Network service reputation is deeply rooted in the hearts of the people The highlights of the media publicity of the whole network are outstanding
From the perspective of netizen evaluation, the total number of information about China Unicom has exceeded 2 million, and the number of various video views has exceeded 6000 million. Among them, netizens have more than 5,900 pieces of information on China Unicom’s 1G, 10MHz network and service quality, a year-on-year increase of nearly 62%, and Weibo and WeChat are the main communication positions, accounting for <>%.
For example, Weibo netizen “@四月暖暖暖” posted that “rural revitalization is connected by me, my family has been using it, and the Internet speed is too fast”; Netizen “@墨墨好幸福” said that “Unicom’s Internet speed is barred, bringing a better life closer” affirmed China Unicom’s 5G network quality improvement. For example, netizens “@用户6455058280 and @卖火柴” praised Unicom’s 900MHz band 5G network for helping rural revitalization.
From Chinese New Year’s Eve to the fifth day of the Lunar New Year, China Unicom’s entire network monitored 4123,1 personnel on duty every day, dispatched an average of 6,5638 personnel and 1000,2023 vehicles every day, successfully completed the important communication support tasks of more than <>,<> circuits such as the CCTV Spring Festival Gala, and ensured the stable operation of the network in railways, highways, air transportation hubs, as well as important business districts, scenic spots, major highways and key areas along high-speed railways. Through the <> Spring Festival communication big data, it can be seen that entering the Year of the Rabbit, as the epidemic prevention and control enters a new stage, people’s life order is accelerating to restore, and the “fireworks” in various places are also heating up and returning, which allows us to see a mobile China, a vibrant and confident China.
Source: China Unicom
Original title: The first copy in China! From the 2023 Spring Festival communication big data, look at the new atmosphere of the Year of the Rabbit
Text: From the web
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